In the pricing strategy was to increase the price compliance with the quality of certified palm oil seedlings and apply discounts for consumers, especially small farmers. The product strategy was expected to maintain the quality of certified palm oil seedlings. Formulating a certified palm oil seed marketing strategy based on an assessment of the role of variables in the marketing mix implemented. The method used was descriptive qualitative by describing and interpreting marketing strategy using marketing mix concept. The study aims to analyze the marketing mix strategy of certified palm oil seedlings. Currently the use of certified seeds at farmers level is still very low. The purpose of a seed certificate is to avoid fraud from seed breeders regarding seed types. Quality palm seedlings can be proven by using seed certificates, commonly called certified seeds. With the vast area of oil palm, the need for quality palm seeds to produce quality production, in order to reduce production failure. Successful palm oil plantations are those that have produced fruit with quality and quantity guaranteed in quality. Palm oil is one of the leading plantation crops of Lampung which has increased in terms of the area.
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